Our journey is defined by people who dared to plan, save, and succeed.Together, we build a culture of financial resilience that stands the test of time.
Group Deputy CEO National Bonds Corporation
Empowering People. Enabling Prosperity. Elevating the Future.
Guided by her vision to make saving a lifestyle and not just a necessity, Rehab Lootah has championed a series of pioneering initiatives that are redefining the financial landscape of the UAE. Her leadership brings together innovation, inclusion and ethical finance, turning ambitious ideas into impactful programs that help individuals, families and businesses build secure financial futures.
Each initiative under her direction, from promoting youth financial literacy to empowering women through dedicated saving programs, reflects her belief that true progress begins with financial awareness and access for all.
From Youth to Enterprise, Empowering Every Generation.

The Zero Government Bureaucracy Programme is a national initiative aimed at simplifying government procedures and eliminating unnecessary requirements.

The region's first structured financial education program for youth, instilling the value of saving and smart investing from an early age.

An ambitious savings journey empowering individuals and corporates to reach AED 1 million through disciplined investing and profit accumulation.

A first-of-its-kind, Sharia-compliant, capital-protected investment offering returns 0.5% above EIBOR, designed to encourage sustainable wealth creation.

An initiative empowering over 10,000 Emirati women with emergency savings, financial awareness and long-term economic resilience.

A digital transformation milestone that resulted in a 67% surge in regular savers, enhancing accessibility and engagement across the UAE.

An award-winning humanitarian investment initiative that combines faith-based giving with sustainable financial growth.